UPS international express
UPS has a history of 107 years and was founded in Washington, USA. At first, the situation of UPS was similar to that of some domestic express enterprises, and the scale was not large. After borrowing $100, Jim Casey and Claude Ryan, founders of UPS, started their business by bike in a small city. However, UPS is the earliest express company in the United States. At that time, the main means of transportation was cars, and UPS was first delivered by cars.

In the past 106 years, UPS has also experienced many setbacks in the process of development. Economic crisis is an unavoidable phenomenon in the economic operation cycle, especially in the context of globalization, the cycle of economic crisis is becoming shorter and shorter, and after an economic crisis, its storm often attacks the world, which is difficult to escape. It is more obvious for UPS because it operates in more than 200 countries around the world. The network affected by the economic crisis should be all over the world. Nevertheless, UPS has successfully overcome many previous crises. UPS has gradually expanded the scope of products and services from the initial package delivery, and has become a leading overall supply chain provider in the world.

UPS's business development in China has also experienced highs and lows. At the beginning, in 1988, it cooperated with large Chinese companies and set up its own office. In 2005, after China's accession to the WTO, the express market began to officially open to the outside world, foreign-funded enterprises entered China one after another to carry out international express business, and UPS also fully operated in China. In 2008, UPS became the logistics and express sponsor of the Beijing Olympic Games, which makes us proud. Subsequently, UPS has made two major investments in the Chinese market, one is to invest in the construction of Shanghai International Transfer Center, the other is to invest in the construction of Shenzhen Asia Pacific transfer center, and both transfer centers have been put into operation successively. Moreover, the business of Shanghai international transshipment center has covered the main regions of China.

We are very proud of our achievements in the past. There are probably three key factors why UPS can reach today and achieve today's success: the first is corporate culture, the second is corporate execution, and the third is continuous change.

The development of UPS can be described by "seeking victory in change". In fact, there are four cores of change. The first is how to attract and cultivate a skilled and diversified team. At UPS, we all share the same values and strive for the common goal of the company. The second is to provide high value-added services. We strive to develop into a solution leader. The third involves our corporate culture, which is to focus on customers, continuously pay attention to customers' needs, and provide customers with predictable and different solutions. Fourth, we should advocate globally, constantly pursue excellence and innovation to accelerate our reform process.

Specifically speaking of UPS's crisis response strategies, it can be said that enterprises will have different response strategies for different periods.

In the short term, it is mainly cost saving. In fact, all enterprises may have such a natural response when the crisis comes. However, even in crisis situations, we should see the medium and long term. In the middle of the crisis, we should constantly adjust our business model and increase our turnover.

After World War II, in the early 1950s, American cars began to popularize, and American society entered a stage of suburbanization. Before that, UPS mainly delivered packages to customers' homes for department stores, but when people had cars, they no longer needed enterprise delivery. At this time, UPS encountered a crisis. At that time, UPS thought of developing new customers. Today's concept is to develop the B2B market. In 1954, the expansion of UPS began to receive significant results, and more than 600 wholesaler customers were obtained. By 1956, B2B business was on a par with B2C business.

In response to the financial crisis, what UPS has done is to comprehensively optimize the operation network. We found that when the crisis came, customer demand also diversified. Generally, the demand for high-end services decreased significantly, because everyone had to deal with the pressure of cost and often reduced the requirements for time limit. What we did during this period was to strengthen services. And from a long-term perspective, we should adhere to the original investment plan and invest in the construction of a global transportation network. In addition, UPS also adheres to the development and application of the most advanced IT technology. Through such investment and optimization, we can ensure our ability to deal with crises in the future, so as to maintain long-term development.

It technology plays an important role in the development of express enterprises. UPS has always attached importance to the investment in IT technology. UPS's inquiry network has covered 104 countries and can receive 1.85 million online inquiries every working day to inquire about the location of packages, thus improving the ability of supply chain management.

In May 2001, UPS announced its cooperation with Alibaba, a famous e-commerce enterprise in China, and officially formed a strategic alliance with Alibaba's online wholesale e-commerce platform "Global Express". Ups will be the preferred logistics supplier of the "Global Express" platform. Buyers and sellers of "Global Express" can enjoy the key benefits of online freight management and online tracking, including printing UPS freight labels, requiring ups to pick up goods on site, etc. The benefits are obvious and can greatly improve the customer experience. China's e-commerce is developing rapidly, which also brings greater development space for express
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